Bartlett , Tenn. – What happens when a golf-pro and a 3D aficionado develop an online relationship with a sport utility vehicle? This summer, an innovative Internet sweepstakes promotion will reveal why consumers may “see red” the next time they look at an SUV.
Advertising heavyweight, Momentum of St. Louis, Mo., created a web marketing campaign of epic proportion for General Motors Corp.’s latest brainchild, the 2001 Buick Rendezvous, endorsed by golfing sensation, Tiger Woods. The agency then teamed up with the world’s leading 3D eyeglasses manufacturer, American Paper Optics, Inc. of Bartlett, Tenn. to meet the demand for more than 10 million decoder game pieces for the web marketing campaign. The web decoder game pieces, distributed in select movie theaters July 10 th through Aug. 20th, will invite players to visit http:// www.buickrendezvous.com for a chance to win a 2001 Buick Rendezvous. The cardboard game pieces with a window of red filter will reveal the winner of the grand prize when placed against a randomly generated scrambled message on the web site.
“We hit a real ‘hole-in-one’ with this promotion,” said American Paper Optics owner and 3D guru, John Jerit. “The Rendezvous campaign is giving a traditional red reveal technology a 21 st century update by establishing the hidden message format on the Internet,” Jerit said.
“Promotions involving game pieces [sweepstakes] are always a fun and exciting departure from the standard [fare],” said Theresa Ancona, Print Manager for Momentum, a branding company with heavy-hitters such as American Express, Coca-Cola, and Anheuser-Busch in their client list.
For more information about John Jerit and American Paper Optics, please contact:
Jason Lewin – Marketing Director
American Paper Optics, LLC
2995 Appling Road, Suite 106
Bartlett, TN 38133
Phone: 1-800-767-8427
Fax: 901-381-1517
email: Jason@3dglassesonline.com
